<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Selling to the CIO]]></title><description><![CDATA[sellingtothecio]]></description><link>https://www.sellingtothecio.com/podcast</link><generator>RSS for Node</generator><lastBuildDate>Tue, 01 Sep 2026 21:22:45 GMT</lastBuildDate><atom:link href="https://www.sellingtothecio.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Podcast #27 with Guest Host, Steve Roach]]></title><description><![CDATA[Tune in to discover how shifting from "what we sell" to "what you need" transforms client relationships and drives real business outcomes.]]></description><link>https://www.sellingtothecio.com/post/guest-host-steve-roach</link><guid isPermaLink="false">68b06cf0a7acf6efd300e87f</guid><category><![CDATA[Sales Process]]></category><category><![CDATA[Sales]]></category><category><![CDATA[Selling to the CIO]]></category><pubDate>Thu, 28 Aug 2025 15:18:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1fe0b6_171a352da1fc491d93835eb98c2280c6~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Silverstein</dc:creator></item><item><title><![CDATA[How to Break Through and Reach the Chief Information Officer (CIO) - Podcast #26 ]]></title><description><![CDATA[Building relationships through personal connections, trade events, and shared interests is key to getting the CIO's time.]]></description><link>https://www.sellingtothecio.com/post/how-to-break-through-and-reach-the-chief-information-officer-cio-podcast-26</link><guid isPermaLink="false">67dc1d85a412eb0302e49052</guid><pubDate>Thu, 20 Mar 2025 13:56:00 GMT</pubDate><enclosure url="http://youtu.be/sP0pwWmjAis" length="0" type="video"/><dc:creator>David Silverstein</dc:creator></item><item><title><![CDATA[Podcast #25 Selling to the CISO]]></title><description><![CDATA[David Silverstein speaks with Anahi Santiago,  Chief Information Security Officer, (CISO) of Christiana Care in Delaware.
]]></description><link>https://www.sellingtothecio.com/post/podcast-25-selling-to-the-ciso</link><guid isPermaLink="false">668d63206f0a5748e375dfcf</guid><pubDate>Tue, 09 Jul 2024 16:23:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1fe0b6_76492e0399444e57ab03a35ab0af7a40~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Silverstein</dc:creator></item><item><title><![CDATA[Selling Technology Products and Services to CIOs]]></title><description><![CDATA[How to meet with a CIO, research their needs, and close the deal, all while building a strong, trust-based relationship.]]></description><link>https://www.sellingtothecio.com/post/selling-technology-products-and-services-to-cios</link><guid isPermaLink="false">6661cf0caa4d1613b44b8f63</guid><pubDate>Thu, 06 Jun 2024 15:24:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1fe0b6_a9777ebd22ca449e8263bc8f161cf5c5~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Silverstein</dc:creator></item><item><title><![CDATA[How to Connect with CIOs]]></title><description><![CDATA[In B2B sales environments today, the first point of contact with CIOs is online.

Here's how to make that digital touchpoint impactful.]]></description><link>https://www.sellingtothecio.com/post/how-to-connect-with-cios</link><guid isPermaLink="false">6661cc6db8201672da94900d</guid><pubDate>Thu, 06 Jun 2024 14:56:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1fe0b6_b404b011a64845aab32f2d4f4fba809f~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Silverstein</dc:creator></item><item><title><![CDATA[Daughter #2 Tells Her Story]]></title><description><![CDATA[David Silverstein speaks with his daughter, Gracie Silverstein, Aspiring Entrepreneur, about her sales journey after college graduation.]]></description><link>https://www.sellingtothecio.com/post/daughter-2-tells-her-story</link><guid isPermaLink="false">6622d217190ceeea076b7df3</guid><pubDate>Fri, 19 Apr 2024 20:21:09 GMT</pubDate><enclosure url="http://youtu.be/HgK0VSLYSEA" length="0" type="video"/><dc:creator>David Silverstein</dc:creator></item><item><title><![CDATA[Selling in a Post-Covid Era]]></title><description><![CDATA[The "Immediacy of ROI" is a big scoring point when selling to the CIO when you listen to the conversation of IT Sales veteran, David...]]></description><link>https://www.sellingtothecio.com/post/selling-in-a-post-covid-era</link><guid isPermaLink="false">6553c59dc5029b55a6aed52b</guid><pubDate>Tue, 14 Nov 2023 19:15:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1fe0b6_ea997dc18fac4941a7ef9223f2d25929~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Silverstein</dc:creator></item><item><title><![CDATA[Father/Daughter Podcast alert! ]]></title><description><![CDATA[David Silverstein, Author of "No! I Don't Have 15 Minutes to Chat," speaks with Carly Silverstein, Senior Financial Analyst at Amazon.  ]]></description><link>https://www.sellingtothecio.com/post/father-daughter-podcast-alert</link><guid isPermaLink="false">6411c5fdb6a2b0600be5720d</guid><pubDate>Wed, 15 Mar 2023 13:23:40 GMT</pubDate><enclosure url="http://youtu.be/d5JrZNIGidw" length="0" type="video"/><dc:creator>David Silverstein</dc:creator></item><item><title><![CDATA[How to Sell to the CIO]]></title><description><![CDATA[Professional IT salespeople have a challenging task when it comes to selling their products and services to Chief Information Officers...]]></description><link>https://www.sellingtothecio.com/post/how-to-sell-to-the-cio</link><guid isPermaLink="false">63ee8d66282ca37b283f3bad</guid><pubDate>Thu, 16 Feb 2023 20:14:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1fe0b6_9ea21951d2dd40c89f235350fd6cc15d~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Silverstein</dc:creator></item><item><title><![CDATA[Selling to the CIO Podcast #24]]></title><description><![CDATA[Steve Roach, Enterprise Account Executive, at Elastic speaks with David Silverstein from the sales perspective of Selling to the CIO. His...]]></description><link>https://www.sellingtothecio.com/post/selling-to-the-cio-podcast-24</link><guid isPermaLink="false">625ef426611a08e9267884e8</guid><category><![CDATA[Sales Process]]></category><category><![CDATA[Selling to the CIO]]></category><category><![CDATA[Sales]]></category><category><![CDATA[Selling during Covid]]></category><category><![CDATA[Getting the Meeting]]></category><pubDate>Tue, 19 Apr 2022 18:33:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1fe0b6_acfafb8be38a450d94a506ab75599d30~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Silverstein</dc:creator></item><item><title><![CDATA[The Motivity Podcast]]></title><description><![CDATA[Danielle Hershman, host of The Motivity Podcast welcomes David Silverstein on her podcast to discuss How to Buy Technology. What are the...]]></description><link>https://www.sellingtothecio.com/post/the-motivity-podcast</link><guid isPermaLink="false">6217eef3dbee77253a0582c7</guid><pubDate>Thu, 24 Feb 2022 20:52:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1fe0b6_039214f201e94cfb82ea435b90c06e9b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Silverstein</dc:creator></item><item><title><![CDATA[Selling to the CIO Podcast #23]]></title><description><![CDATA[David Silverstein of Selling To the CIO speaks with Michael J. Rublesky III, Chief Technology Officer at Agora Cyber Charter School. They...]]></description><link>https://www.sellingtothecio.com/post/selling-to-the-cio-podcast-23</link><guid isPermaLink="false">61e97beb9fd45e00160ea316</guid><category><![CDATA[Sales Process]]></category><category><![CDATA[Selling to the CIO]]></category><category><![CDATA[Sales]]></category><pubDate>Thu, 20 Jan 2022 15:14:02 GMT</pubDate><enclosure url="http://youtu.be/6HO-PubStxI" length="0" type="video"/><dc:creator>David Silverstein</dc:creator></item><item><title><![CDATA[Secrets to Selling to Technology Leaders]]></title><description><![CDATA[David's selling tip of the week: Focus on the relationship. Don't focus on the transaction.]]></description><link>https://www.sellingtothecio.com/post/secrets-to-selling-to-technology-leaders</link><guid isPermaLink="false">6168477982631200164a1974</guid><pubDate>Thu, 14 Oct 2021 15:06:57 GMT</pubDate><enclosure url="http://youtu.be/MwDDVZsIn9Q" length="0" type="video"/><dc:creator>David Silverstein</dc:creator></item><item><title><![CDATA[Secrets to Selling to Technology Leaders:  Take care of the Admin Team]]></title><description><![CDATA[Take care of the admin team when selling to the CIO/technology leaders. Listen to David Silverstein illustrate how this will help you win...]]></description><link>https://www.sellingtothecio.com/post/secrets-to-selling-to-technology-leaders-take-care-of-the-admin-team</link><guid isPermaLink="false">6127aa774c5f1f0016cf521d</guid><pubDate>Thu, 26 Aug 2021 14:53:43 GMT</pubDate><enclosure url="http://youtu.be/YA0O3xIPNuE" length="0" type="video"/><dc:creator>David Silverstein</dc:creator></item><item><title><![CDATA[Selling to the CIO Podcast #22]]></title><description><![CDATA[Selling to the CIO podcast #22]]></description><link>https://www.sellingtothecio.com/post/selling-to-the-cio-podcast-22</link><guid isPermaLink="false">60feeacb6494600016ffca40</guid><category><![CDATA[Selling to the CIO]]></category><category><![CDATA[Getting the Meeting]]></category><category><![CDATA[CIO Perspective]]></category><pubDate>Mon, 26 Jul 2021 17:28:57 GMT</pubDate><enclosure url="http://youtu.be/kkxTtu3Rsmw" length="0" type="video"/><dc:creator>David Silverstein</dc:creator></item><item><title><![CDATA[Selling to the CIO Podcast #21]]></title><description><![CDATA[With John Kalina, VP IS Business Management at Independence Blue Cross talking about selling to the CIO and why "Your Deadline isn't my...]]></description><link>https://www.sellingtothecio.com/post/selling-to-the-cio-podcast-21</link><guid isPermaLink="false">60da0be83bd0b70015eed9b4</guid><category><![CDATA[Sales Process]]></category><category><![CDATA[Selling to the CIO]]></category><category><![CDATA[Sales]]></category><category><![CDATA[Renewals]]></category><category><![CDATA[CIO Perspective]]></category><pubDate>Mon, 28 Jun 2021 18:09:17 GMT</pubDate><enclosure url="http://youtu.be/Qj0vb5rXFik" length="0" type="video"/><dc:creator>David Silverstein</dc:creator></item><item><title><![CDATA[Selling To The CIO Podcast #20]]></title><description><![CDATA[David Silverstein speaks with Kaitlin Santosuosso,
Senior Director, Services Business Development at ePlus Inc.
]]></description><link>https://www.sellingtothecio.com/post/selling-to-the-cio-podcast-20</link><guid isPermaLink="false">60be7c3b1cbbd900154c4631</guid><category><![CDATA[Sales Process]]></category><category><![CDATA[Selling to the CIO]]></category><category><![CDATA[Sales]]></category><category><![CDATA[Renewals]]></category><pubDate>Mon, 07 Jun 2021 20:23:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1fe0b6_f031b3ddebc14a9ca40490824c9d3d1b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Silverstein</dc:creator></item><item><title><![CDATA[Selling to the CIO Podcast #19]]></title><description><![CDATA[Mike Vennera, Senior Vice President &#38; Chief Information Officer at Independence Blue Cross, joins David Silverstein, co-author of No! I...]]></description><link>https://www.sellingtothecio.com/post/selling-to-the-cio-podcast-19</link><guid isPermaLink="false">607f184b2a6ddc0041602820</guid><category><![CDATA[Sales Process]]></category><category><![CDATA[Selling to the CIO]]></category><category><![CDATA[CIO Perspective]]></category><pubDate>Tue, 20 Apr 2021 18:10:17 GMT</pubDate><enclosure url="http://youtu.be/rOwb_zcE7JA" length="0" type="video"/><dc:creator>David Silverstein</dc:creator></item><item><title><![CDATA[Selling to the CIO Podcast #18]]></title><description><![CDATA[Learn more about A Day in the Life of IT Sales during the Pandemic as David Silverstein speaks with Christopher Blake, Account Executive...]]></description><link>https://www.sellingtothecio.com/post/selling-to-the-cio-podcast-18</link><guid isPermaLink="false">606cc5c8cbbfd40015bd246b</guid><category><![CDATA[Sales Process]]></category><category><![CDATA[Selling to the CIO]]></category><category><![CDATA[Sales]]></category><category><![CDATA[Selling during Covid]]></category><category><![CDATA[Salesperson's Perspective]]></category><pubDate>Tue, 06 Apr 2021 20:37:17 GMT</pubDate><enclosure url="http://youtu.be/2RMe2lKQjZw" length="0" type="video"/><dc:creator>David Silverstein</dc:creator></item><item><title><![CDATA[Selling to the CIO Podcast #17]]></title><description><![CDATA[Be Human First Be Human First Kristen Lamoreaux, President at Lamoreaux Search LLC, joins David Silverstein to discuss what works when...]]></description><link>https://www.sellingtothecio.com/post/selling-to-the-cio-podcast-17</link><guid isPermaLink="false">605377d7d74b780015e674e4</guid><category><![CDATA[Selling to the CIO]]></category><category><![CDATA[Sales Process]]></category><category><![CDATA[Sales]]></category><category><![CDATA[Getting the Meeting]]></category><category><![CDATA[CIO Perspective]]></category><pubDate>Thu, 18 Mar 2021 16:15:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1fe0b6_cbb7845247274799b1ffc94864455bb5~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Silverstein</dc:creator></item></channel></rss>