How to Break Through and Reach the Chief Information Officer (CIO) - Podcast #26

Joe Gardner, Senior Vice President and Chief Technology Officer at Bryn Mawr Trust, talks about what the future looks like in sales.

His perspective includes the changing sales landscape due to COVID, the challenges of reaching CIOs, the importance of personal connections, the significance of quality data for AI, and the need to focus on high-demand areas like data services. The landscape of sales has changed since COVID, with an increase in AI-generated emails. It is difficult to get the attention of a CIO through traditional methods like emails and phone calls. Building relationships through personal connections, trade events, and shared interests is key to getting the CIO's time. AI is only as good as the data it's trained on, so organizations need to invest in quality data. Individuals should think about positioning themselves in areas with high demand, such as data services and tools.