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Selling to the CIO Podcast #23

David Silverstein of Selling To the CIO speaks with Michael J. Rublesky III, Chief Technology Officer at Agora Cyber Charter School.

They discuss Selling the Relationship, not the Product.

✅showcase your integrity

✅remember, you're not the only person contacting the CIO

✅research the client on social media

✅knowledge of your industry is king

✅approach the CIO with a long-term approach, not a quick sell

✅make connections to the CIO's industry (discuss your research/knowledge)

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