Mike Vennera, Senior Vice President & Chief Information Officer at Independence Blue Cross, joins David Silverstein, co-author of No! I Don't Have 15 Minutes to Chat. It's all about how "Gimmicks Don’t Work" when selling to the CIO.
View on Youtube: https://youtu.be/rOwb_zcE7JA
Listen to the Audio: https://soundcloud.com/user-922077306/selling-to-the-cio-podcast-19