"Really, 'World Class'.. come on man!" Randy Gaboriault and David Silverstein catch up about Selling to the CIO and what it takes to have...

Start from the end and work your way backwards when selling to the CIO. A Salesperson's viewpoint when selling to the CIO. Jesse Childs,...

In David's 2021 Kickoff podcast, George Gunther, VP & CIO at Asplundh Tree Expert Co., speaks with David about Selling to the CIO. "It's...

David Silverstein speaks with Ethan Tran, Account Executive at Rubrik, Inc. for his insight on selling to CIOs during the pandemic.

The role of a sales person is to understand the CIOs pain points.

Robert Pick, SVP & Chief Information Officer at Tokio Marine North America, discusses with David Silverstein how to build the...

Know the patient, where does it hurt.. Watch the podcast. Eric L. Stern, Director, Information Technology at Medco Tool talks with David...

Make an Introduction that will benefit me. Sales Professionals are invited to listen to this podcast with Steve Palmucci, Global Chief...

𝐌𝐚𝐤𝐞 𝐦𝐲 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐭𝐡𝐞 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐲, 𝐧𝐨𝐭 𝐦𝐲 𝐛𝐮𝐝𝐠𝐞𝐭 No!I Don't Have 15 Minutes to Chat co-author, David...

Not Now Doesn't Mean Never.. Be Patient!! Our 7th podcast introduces you to Charles Crabtree, Manager, IS Information Security at...

"Share Your Nuggets of Gold" David Silverstein speaks with John Dabek, Sr Director, Infrastructure at Lowe's Companies, Inc.

Be Honest and Have Integrity when Selling to the CIO

David Silverstein of SellingtotheCIO.com speaks with Rajeev Nair, CIO - CTO at J Knipper & Co.

Sell a solution to the people that report to me, those who know the specifics of our technology needs . I respect their input.

RJ discusses a few ways for sales rep to make connections with IT leadership and a few ways that never work.

Listen to the latest podcast with the co-authors of "No, I Don't Have 15 Minutes to Chat"

How to get the attention of a CIO the right way to start a conversation.

The modern CIO and CMO are increasingly connected and more frequently the same person. It is time for your sales approach to reflect this.

In many companies and organizations we are selling to purchasing in addition to the CIO.

Are you kidding me? How would you seek to do business with the CEO? Would you have a different approach for the CEO of one million dollar...