David SilversteinMay 11, 20203 min readGetting My Attention, The Right Way!How to get the attention of a CIO the right way to start a conversation.
David SilversteinMay 11, 20203 min readThe Dual Role CIO; Be Careful What You Say.The modern CIO and CMO are increasingly connected and more frequently the same person. It is time for your sales approach to reflect this.
David SilversteinMay 11, 20202 min readThe Purchasing FolksIn many companies and organizations we are selling to purchasing in addition to the CIO.
David SilversteinApr 8, 20203 min readRespect the CIOAre you kidding me? How would you seek to do business with the CEO? Would you have a different approach for the CEO of one million dollar...
David SilversteinApr 8, 20202 min readTalk about Telling the TruthMy inbox was recently graced with a well written cold pitch for a technology product that actually looked interesting to me so I gave it...
David SilversteinMar 23, 20202 min readThis Trick will Backfire.We are going to win some and lose some along the way. It’s how you handle the situation that prevails in the end.
David SilversteinFeb 18, 20203 min readDiscover First, Prescribe LaterMy experience is that the successful salespeople DISCOVER FIRST, only when they understand me, my company, & the situation, prescribe later