David SilversteinMay 11, 20203 minGetting My Attention, The Right Way!How to get the attention of a CIO the right way to start a conversation.
David SilversteinMay 11, 20203 minThe Dual Role CIO; Be Careful What You Say.The modern CIO and CMO are increasingly connected and more frequently the same person. It is time for your sales approach to reflect this.
David SilversteinMay 11, 20202 minThe Purchasing FolksIn many companies and organizations we are selling to purchasing in addition to the CIO.
David SilversteinApr 8, 20203 minRespect the CIOAre you kidding me? How would you seek to do business with the CEO? Would you have a different approach for the CEO of one million dollar...