David SilversteinAug 27, 20201 minSelling to the CIO Podcast #3Sell a solution to the people that report to me, those who know the specifics of our technology needs . I respect their input.
David SilversteinAug 14, 20201 minSelling to the CIO Podcast #2RJ discusses a few ways for sales rep to make connections with IT leadership and a few ways that never work.
David SilversteinAug 5, 20201 minSelling to the CIO Podcast #1Listen to the latest podcast with the co-authors of "No, I Don't Have 15 Minutes to Chat"
David SilversteinMay 11, 20203 minThe Dual Role CIO; Be Careful What You Say.The modern CIO and CMO are increasingly connected and more frequently the same person. It is time for your sales approach to reflect this.